Recently, a post featured on the IIDA Design Matters blog caught my eye. "An Evening with Eva"... Maddox, that is. The post details a lecture given by Ms. Maddox to students at Harrington College of Design. It was one similar lecture at Bowling Green State University during my college days that inspired me as a student to push forward in this industry and as a professional to strive to bring attention to the connection between brand and space. Ms. Maddox is something of a celebrity in the industry, of course. Her long list of qualifications, experiences and accolades prove that she is well versed in all areas of branded environments. This quote from the post sums it up for me:

“Maddox always strives to “do design with meaning,” and with her team of specialists, she uniquely fuses brand research, brand positioning, and graphic design with Interior Design and architecture. ”

Simply stated, I am just delighted to see that she is still about the business of inspiring a new generation of designers on the topics of brand and design! Please head over to the Design Matters blog and enjoy the post for yourself!

I'd love to hear from you in the comments below. Who influences your vision of "design with meaning"?

"Do Design with Meaning"